In Focus Optical
377 Main St.
Why was it important for you to participate in the façade program?
The building needed to be updated and refreshed so we thought it was a good program and a good time to do it. Match everything up with everything that was going on downtown because it looks nice. We put a new sign up, new lighting, and redid the whole front of the store with new cedar siding
What impact has your new façade made to your business?
Not so much overall sales but a lot of people like the look, we get a lot of compliments on it. People who haven’t even been in the store before stuck their heads in and said looks great. It was just basic before and now we have a lot more exposure and a nicer look. It turned out when we took off the old siding and looked there was no cladding there so it made it sturdier in the long run too. I would say participate in the Façade Program, Joey next door did it after us and the two complement each other very well.