Yarmouth - On the Edge of Everywhere
BACKGROUND TO THE BRAND
Yarmouth is a remarkable town with a lot to offer the world.
Yarmouth was borne of pioneering entrepreneurs and risk-taking visionaries who carved out a place in the world for a small community on the southern coast of Nova Scotia.
Now, more than ever, we need to rekindle that entrepreneurial spirit to ensure our town has a future. How will we do this? By re-thinking how we think about Yarmouth. For example, it means taking perceived negatives about where we are and turning that perception into a positive. By looking differently at the town we love and marketing that difference to the world.
We have to reach beyond comfort zones and take careful and calculated risks. It means stepping outside the status quo and onto the edge…of everywhere.
You can see who we are in the simple but powerful design: the outline of a boat cutting through the water and charting a new course; nicely channeling our proud ocean-going heritage. Yarmouth has forever been linked to the sea and this design respectfully maintains that connection.
Some people look at the design element and see a flower in bloom, which is more than fitting. With everything being planned for the future of this great town, Yarmouth can truly be said to be in bloom!
French Tagline Translation (2020)
In December of 2020 the Town announced a French translation of its tagline "On the Edge of Everywhere" in recognition of its deep Acadian roots. The translated phrase is "Partout à partir d'ici" (PARTOUT À PARTIR D'ICI). Read the press release here: https://www.townofyarmouth.ca/town-of-yarmouth-recognizes-acadian-roots.html
A copy of the Town of Yarmouth Brand Standards can be found in the PDF document attached below.
Please note: any use of the Town brand without written consent from the Town of Yarmouth may result in legal action. If you wish to request specific branding materials for use, including logo files in various formats, please contact:
Town of Yarmouth
Office: (902) 742-2521
Mobile: (902) 746-3167